Wrexham announce title change from the Racecourse Ground after agreeing new sponsor deal


Wrexham co-owners Ryan Reynolds and Rob McElhenney announce a reputation change from the Racecourse Ground after agreeing a brand new sponsor deal.

They verify a sponsorship settlement with SToK Chilly Brew Espresso, which is able to outcome within the renaming of their residence floor to SToK Cae Ras/SToK Racecourse.

Danone North America owns the drinks firm, which is pronounced Stoke, however its ‘cold-brew’ merchandise are at present not out there within the UK.

The Membership Advisory Board, which consists of supporters, mentioned and endorsed the concept of attaching a sponsor title to Racecourse Ground.

It is going to be the primary title change for the previous, well-known stadium because it was once referred to as The Glyndwr College Racecourse Stadium. Between 2011 and 2022, the close by college was the proprietor of the bottom. The membership then reclaimed the freehold.


Wrexham AFC are delighted to announce STōK Chilly Brew Espresso, one of many largest and quickest rising chilly brew espresso manufacturers within the U.S., has been introduced because the official sponsor of the Racecourse Ground.

That is the primary time the world’s oldest worldwide soccer stadium could have a sponsor; the sponsorship is efficient starting July 1, 2023. STōK is dedicated to celebrating and honoring the historical past of the staff and beloved stadium by preserving the historic “Cae Ras” or “Racecourse” as a part of the official stadium title: STōK Cae Ras | STōK Racecourse.

The Membership, led by co-chairmen Rob McElhenney and Ryan Reynolds, introduced the information with a video that includes the co-chairmen and the Wrexham AFC males’s staff. Within the video, McElhenney and Reynolds determine to secretly exchange the staff’s conventional afternoon tea with daring and easy STōK Chilly Brew Espresso to see if they’ll discover–you possibly can see the staff’s response right here.

Membership co-chairmen Rob McElhenney and Ryan Reynolds remarked: “We wanted a stadium sponsor that captured the vitality and energy of Wrexham Association Football Club while also, like Welsh, being a bit of a learning experience to say. STōK Cold Brew Coffee fit the bill perfectly. We’re incredibly excited and a little over-caffeinated.”

The precept of attaching a stadium sponsor title to the Cae Ras/Racecourse was mentioned with, and backed by, the Membership Advisory Board which is made up of supporter representatives.

Whereas STōK doesn’t promote chilly brew within the UK, STōK is as invested in Wrexham’s success as it’s in chilly brew espresso. At their core, Wrexham and STōK are really kindred spirits—each native favorites which might be rising quickly in reputation and gaining world audiences.

“Some may wonder why a U.S.-based cold brew brand would sponsor a tea-drinking Welsh football team. The answer: STōK is all about bold moves,” stated Brittney Polka, Vice President of Prepared-to-Drink Drinks at Danone North America.

“We were captivated by the story of Wrexham—the team, the fans, and the community—and we’re honored to be welcomed into the Wrexham family. We’ll be cheering on the Red Dragons and raising our cold brews from afar.”

Humphrey Ker, Government Director of Wrexham AFC stated: “We are delighted to welcome STōK to the Wrexham family. Having secured the support of the Club Advisory Board and understanding that the majority of fans were happy for the stadium to be sponsored, we were delighted to partner with one of the fastest growing cold brew coffee brands in the U.S., as their ambitions and upward trajectory matches our own.”

STōK and Wrexham have plans “brewing” to increase the partnership past the Cae Ras/Racecourse Ground.

Within the States, STōK can be sponsor of the extremely anticipated Wrexham AFC American tour—the primary time within the Membership’s historical past that the primary staff squad will journey to the USA.

Comply with @Wrexham_AFC, @SToKColdBrew and go to www.wrexhamafc.co.uk for extra updates. Be sure you use the STōK retailer locator to discover a bottle close to you.

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