What is A22 Sports Management?
The Madrid-based company was specifically created in September 2022 with the aim of pushing through legislation for the European Super League in the aftermath of the failed attempt in 2021.
The firm was created in tandem by Euro powerhouses Barcelona, Real Madrid and Juventus who were the loudest proponents of the breakaway league.
Juventus left the project after they were threatened with expulsion from the Champions League, although are still believed to be supportive of it.
New ESL will be free to watch
According to A22, the new European Super League would be free for fans to watch.
It will be streamed on new platform called “Unify”.
Unify is the proposal for a state-of-the-art digital streaming platform.
A22 Sports’ official website wrote: “We will democratise football by allowing fans everywhere to watch new European Super League games for free.“
A22 Sports also suggest subscription tiers would also be offered for those who prefer to view matches with minimal advertising while enjoying advanced features such as favourite camera angles, live match data and other interactive options.
They add: “Distribution partnerships with broadcasters, streaming services, clubs and content providers will also be an important component of the Unify experience to ensure ease of access for fans.”
