SAO PAULO saw a PR stunt go terribly wrong when their blimp crashed into a row of houses in Brazil on Wednesday.
According to The Mail, the Brazilian giants were performing a test flight ahead of the Copa Libertadores quarter-final clash against Botafogo.
However, the initiative went completely south as the blimp plummeted in the Sao Paulo neighborhood of Osasco.
According to the fire department, the blimp was traveling from the municipality of Carapicuiba when it crashed around 12:06pm local time.
The pilot was rescued from the cabin in time and taken to a local hospital.
Authorities have not yet confirmed if any people were inside the houses at the time of the accident.
An investigation has already been launched to determine how the incident took place.
The Aeronautical Accident Investigation and Prevention Center issued the following statement: “Specific techniques are used in data collection, conducted by qualified and accredited personnel who collect and confirm data, preserve the elements, perform the initial verification of damage caused to the aircraft, or by the aircraft, and gather other information necessary for the investigation.”
Sao Paulo confirmed that there were thankfully “no serious injuries” after the unbelievable accident.
The Brazilian outfit also promised all the “necessary support” to the crew an every one who was involved in the ordeal.
Sao Paulo stated: “The aircraft was undergoing a test this morning in preparation for the night flight, previously authorized by ANAC (National Civil Aviation Agency), which was scheduled for the stadium region.
“The Club informs that, fortunately, there were no serious injuries and is providing all necessary support to the crew and others involved.”
The blimp featured the team’s badge on each side, one of which featured a message which read, ‘Fans who lead’, while the other said, ‘Let’s Go Sao Paulo’.