NIKE had to swiftly delete a social media post after appearing to leak Chelsea’s new home kit for the 2025-26 season.
The Blues are yet to officially announce what their new strip will look like for next season, but fans caught a quick glimpse of what to expect thanks to Nike‘s faux pas.
Chelsea have already teased the announcement of their new kit on Instagram, suggesting the official reveal will take place on Friday.
But Nike jumped the gun when they posted a photo of the shirt alongside the caption: “Recharged in electric blue. Trimmed in brilliant white. Worn with West London pride.”
The kit manufacturing Goliaths clearly realised their mistake and swiftly deleted the post soon afterwards.
The new shirt keeps Chelsea’s classic blue colour with a unique pattern and a flash of white detailing on a V-neck collar.
Noticeably there is no sponsor on the shirt for next season yet as the Stamford Bridge club continue to look for a long-term front of shirt partner.
The SW6 outfit announced last month that Emirati property giants Damac would be sponsoring their current kit until the end of the season after going most of the campaign without a sponsor.
That partnership will also see the club work with Damac to build 1,400 luxury football-themed apartments in Dubai – but the property firm will still not be adorning the front of Chelsea’s shirts next season.
Chelsea have not signed a long-term shirt sponsorship deal with any company since the arrival of Todd Boehly and Clearlake Capital in West London.
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The club are thought to be holding out for more lucrative offers when they secure a return to Champions League football – a huge lure for interested companies.
Despite Nike’s best efforts to get the kit out early, Chelsea fans will have to wait for the official announcement of their new kit.
Meanwhile, London rivals Arsenal today launched their new home kit for the upcoming campaign with kit providers adidas.
The Gunners, who are expected to wear the new threads against Newcastle on Sunday, have unveiled a classy red and white shirt with an intricate detail depicting the font used in the club’s old Victoria Concordia Crescit badge from the 1900s.
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