HE was one of Love Island’s most notorious bad boys – but one woman seems to have changed all that.
Personal trainer Adam Collard, 28, has been dating Euro 2024 presenter Laura Woods, 36, since 2023.
The former loverat has called her “The One,” spent Christmas with her – the first time he’s done so with a girlfriend since he was 21 – and kept their relationship relatively out of the limelight, seemingly on Laura’s wishes.
It’s a far cry from the man who admits himself he’s been “ruthless” in the past, claims to have had 25 girlfriends, and spent many years partying and juggling flings with girls including Zara McDermott and Lottie Moss.
Relationship expert Jo Hemmings says: “He’s now 28, he’s a professional with a job, and I think he just went off the whole idea of ever realistically meeting somebody on a TV show.
“He’s now met somebody who is also a professional, and is only on TV as a byproduct of what she does in sport.
“He’s got himself in a comfortable place. Financially, he’s older, he’s more mature, he’s more settled.
“He once played into this roguish character that people saw him as, and became a parody of himself. But look who’s laughing now.
“He’s got a fabulous girlfriend, they’re in a long term relationship, he’s well off, he’s still in the public eye, and he’s getting on with his life in the way that I think he always wanted.”